The Liev Schreiber Fan Site

The Liev Schreiber Fan Site

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Liev’s New Venture

Scott Carlson & Liev Schreiber

Scott Carlson & Liev Schreiber

 

HAVING a celebrity as one of its executives can help an advertising agency open doors with prospective clients, but the actor Liev Schreiber, who founded an agency with the industry veteran Scott Carlson, has not been having great luck with doors lately. Mr. Schreiber, who stars as a Hollywood fixer on “Ray Donovan,” was on the set of the Showtime series recently when he walked into a door and broke his nose.

“I was just trying to walk through a glass door, and it wasn’t opened,” said Mr. Schreiber, who had a cut on the bridge of his nose from the mishap, as he and Mr. Carlson sat down recently at their agency, Van’s General Store, which occupies a storefront on the Lower East Side of Manhattan. “I really wish it had something to do with some large Brazilian guys on the subway, but it didn’t.” The office doubles as a gallery and pop-up store for clients.

With Nergia, a natural energy-shot drink, for example, the store recently featured a half-dozen sleek bicycles and a surfboard, all with the Nergia logo, which the agency designed. Passers-by, some mistaking the storefront for a bike shop, wandered in and received samples of the drink.

The current display, for Vespa, features one of the brand’s scooters alongside contributions from artists, including scooter rearview mirrors mounted to walls, their reflective surfaces covered with photographs of street scenes.

“The foot traffic down here is great, especially on the weekends, so we’re able to educate people about brands,” said Mr. Carlson, who has been a creative director at agencies including the Love Collective and Mother. “Look at how much advertisers spend for a billboard that people drive by, as opposed to paying almost nothing to have a storefront where people walk in and become part of the brand.”

The agency opened its offices at 47 Orchard Street last November and formally announced its formation in January. Mr. Carlson’s grandfather owned a store called Van’s Hardware in Santa Monica, Calif., and Mr. Carlson has a son named Van, too.

Last year, as a pro bono project, the agency produced a promotional documentary for Success Academy Charter Schools in New York, with Mr. Schreiber narrating. It has also produced four music videos for Bon Jovi and promotional programming for Optimum, the cable and Internet provider in New York, New Jersey and Connecticut.

Mr. Carlson and Mr. Schreiber first collaborated in 2011 on a short film, “Felt,” narrated by the actor, in which a character in a cheerful bunny costume reveals an incongruously dark past and existential crisis. The two met through Mr. Carlson’s wife, who was a high school classmate of the actor.

“Scott always wanted to be an artist, and I always wanted to be in advertising,” said Mr. Schreiber, who studied semiotics, visual literacy and media criticism at Hampshire College before attending the Yale School of Drama. “And I was like, ‘Do you want to switch places?’ — except I really don’t want to see him act.”

For the Nergia brand, which is made by America’s Naturals, the agency shot commercials that may be introduced in late April. Mr. Schreiber, who wrote the screenplay for “Everything Is Illuminated,” which he also directed, pitched in on copywriting for the spots.

The agency is stressing with prospective clients that Mr. Schreiber will not be their pitchman, but that he will be working behind the scenes, including tapping Hollywood connections to help with commercials and web series.

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The agency, which calls itself a “creative collective,” assembles teams of writers, designers and filmmakers for projects, and Mr. Carlson said that while it had a full-time staff of 14, 38 people are now working on campaigns.

While at Mother, Mr. Carlson was creative director for a documentary web series for Chevrolet, “The Road We’re On,” which chronicled how a Chevy dealership in Bridgeville, Pa., was woven into the fabric of the community. Along with traditional advertising, the agency is focusing on such so-called branded content, which aims to strike a chord with consumers without selling products overtly.

Shane Atchison, the chief executive of Possible, an agency owned by the WPP Group, said that this was an opportune time for an agency to emphasize its skills around branded content.

“If they say our play and our DNA is about creating experiences through original content creation, then that’s pretty interesting,” Mr. Atchison said. But he added that Van’s General Store might lack the analytic capability that larger advertisers also require.

“If these guys said they had a big-data person as their third partner, they would be onto something with much more ballast that could really scale,” Mr. Atchison said.

Celebrities including the rapper Jay-Z and the filmmaker Spike Lee have also formed agencies. In 2010, the actors Jason Bateman and Will Arnett formed Dumbdumb, which has produced humorous videos for brands including Denny’s, Wrigley’s Orbit gum and the TBS network.

Mike Duda, who is chief executive of the Johannes Leonardo agency, also co-founded Consigliere Brand Capital, a marketing and venture capital firm, with the basketball star Steve Nash in 2010. He said connection to a celebrity had its advantages.

“For getting in the door, it can be hugely helpful,” Mr. Duda said. “But at the same time it’s not the only way in the door.”

While Hollywood may seem glamorous to advertising executives with their screenplays stashed away in desk drawers, the reverse is true for Mr. Schreiber.

“The reality of being an actor is that it’s not as exciting as people think, particularly when you’re on a television show and you do the same thing year in and year out,” Mr. Schreiber said.

“Part of what I love about this is it changes all the time,” he continued, referring to the agency’s work. “Every three months you meet this new client and you go on this new adventure, and it’s actually really fun.”

http://www.nytimes.com/2014/04/04/business/media/with-hollywood-stars-on-the-agency-team-clients-take-the-call.html?_r=0

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Fading Gigolo Release Dates

Fading Gigolo

Fading Gigolo

Fading Gigolo now has some official release dates around the world, though some will be limited.

France 2 April 2014
Italy 17 April 2014
USA 18 April 2014 (limited)
Brazil 25 April 2014
Finland 25 April 2014
Spain 30 April 2014
Australia 1 May 2014
Denmark 1 May 2014
Singapore 15 May 2014
UK 23 May 2014
Ireland 23 May 2014
Greece 3 July 2014

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The Last Days on Mars

Last-Mars

For those who do not yet know, The Last Days on Mars has been released on DVD and Blu Ray, and can be purchased from Amazon – http://www.amazon.com/The-Last-Days-Mars-Blu-ray/dp/B00HF00RIS

For those in the UK, you can buy the US Import if your DVD player is region free – http://www.amazon.co.uk/Last-Days-Mars-Blu-ray-US/dp/B00HF00RIS/ref=sr_1_1?s=dvd&ie=UTF8&qid=1394745275&sr=1-1&keywords=the+last+days+on+mars

For those who like to carry their movies around with them, it can also be downloaded from iTunes.

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Liev Nominated For A Golden Globe!!!!

Ray Donovan

Ray Donovan

As some of you may now have heard, Liev has been nominated for a Golden Globe for Best Actor in a TV Series Drama for his Leading Role in Ray Donovan!!

I’m sure you all think as we do here at the site, that he more than deserves to win, and we’ll all have our fingers crossed on the day!

To see other nomination, particularly in Liev’s category, see this link – http://www.goldenglobes.com/2014/best-actor-tv-series-drama

 

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Alternate ‘Last Days on Mars’ Poster.

Bloody Disgusting has an exclusive look at an awesome alternate one-sheet for Ruairi Robinson’s The Last Days on Mars, starring Liev Schreiber (Scream 2, X-Men Origins: Wolverine) alongside Olivia Williams (The Sixth Sense, Rushmore), Romola Garai (One Day, Atonement), Elias Koteas (Shutter Island, Zodiac), Tom Cullen (Weekend), Goran Kostic (In the Land of Blood and Honey, Taken), and Johnny Harris (Snow White and the Huntsman).

The sci-fi thriller is now available on all VOD platforms from Magnet Releasing. A theatrical roll-out is planned for December 6.

The Last Days on Mars, which was previously titled The Animators, “follows the story of an astronaut crew on Mars on the verge of a major breakthrough, having collected rock specimens that reveal microscopic evidence of life. In their last hours on the planet, two astronauts go back to a cavernous valley on the surface of Mars to collect further evidence for their discovery, but a routine excavation turns deadly when one of them falls to his death and his body is taken as a host and re-animated by the very life form they sought to discover.

Last Days on Mars

Last Days on Mars

 

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Liev Schreiber to Narrate Movie Honouring Bielski Brothers

Liev Schreiber, star of the Showtime series Ray Donovan will be the narrator of two new films set to premiere at the Jewish Partisan Educational Foundation’s 2013 Tribute Dinner honoring the Bielski brothers and the partisans of the Bielski Brigade.

Partisans in 1944

Partisans in 1944

 

Schreiber, portrayed Zus Bielski in the motion picture Defiance which also starred Daniel Craig.

The Bielski brothers, led by Commander Tuvia Bielski, organized the largest Jewish resistance unit during World War II, saving over 1,200 Jews. Today, there are more than 15,000 descendants of the Bielski Brigade, many of whom will be in attendance, including the youngest Bielski brother, Aron Bell. A highlight of the evening includes a keynote presentation by Harvard Law Professor Alan Dershowitz and the Honorable Irwin Cotler, both distinguished defenders of human rights worldwide and admirers of Tuvia Bielski.

Filmmaker Mark Birnbaum said “Indeed the message of this movie remains vitally relevant and interesting during today’s times.”

JPEF is dedicated to the development and distribution of effective resource materials about the Jewish partisans, bringing the celebration of heroic resistance during World War II to educational and cultural settings. Tickets for the evening can be purchased online at www.jewishpartisans.org/bielskitribute.

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New ‘Last Days on Mars’ Poster

Magnet Releasing has set it for On Demand on October 31, with a theatrical roll-out planned for December 6.

The Last Days on Mars, which was previously titled The Animators, “follows the story of an astronaut crew on Mars on the verge of a major breakthrough, having collected rock specimens that reveal microscopic evidence of life. In their last hours on the planet, two astronauts go back to a cavernous valley on the surface of Mars to collect further evidence for their discovery, but a routine excavation turns deadly when one of them falls to his death and his body is taken as a host and re-animated by the very life form they sought to discover.

Last Days on Mars

Last Days on Mars

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Last Days on Mars Stills

Liev

Liev

Liev

Liev

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Ray Donovan Merchandise

Bag Or Bat

Bag Or Bat

 

The Showtime store is currently selling merchandise for Ray Donovan, and you can save 20% on the Bag or Bat T-Shirt by using BAT20 at the checkout, if you purchase before Midnight tonight PST!

They also sell other shirts, water bottles, iPad/iPhone cases, mugs, mouse pads, glasses, posters, and tote bags.

http://store.sho.com/ray-donovan-pg4/index.php?g=4&v=showtime_shows_ray-donovan

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Liev Attends Romeo & Juliet

Liev

Liev

Scoping out one of the hottest shows on Broadway, Liev Schreiber attended opening night of “Romeo and Juliet” on Thursday (September 19).

The “Ray Donovan” star looked handsome in a dark suit and opened blue dress shirt as he posed for photos on the red carpet before heading inside.

Currently, fans can catch him as the title character in the hit Showtime series that airs Sundays at 10:00pm.

In the show, Ray Donovan, a professional “fixer” for the rich and famous in LA, can make anyone’s problems disappear except those created by his own family.

Enjoy the pictures of Liev Schreiber attending the “Romeo And Juliet” Broadway opening in New York City (September 19). – http://lievschreiber.net/forum/index.php?/topic/1276-liev-attends-romeo-juliet/

http://gossipcenter.com/liev-schreiber/liev-schreiber-attends-opening-night-romeo-and-juliet-928533

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